Marketing Fear of the Flu

Photo of fearful man

CDC Strategy to Increase Vaccination

Increasing Awareness and Uptake of Influenza Immunization

Selected slides from the 2004 CDC PowerPoint presentation

Making it seem worse than it is.

By instructing health professionals to create alarm and panic.

And outright lying.

Playing on people’s emotions and vulnerabilities.

Increasing the number of people who think they are at risk.

Troubled by an informed and educated public
over which they have little control.

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Using comics to sow fear.
This one about a vague terror warning:

Becomes one about a potentially severe flu season:

cartoon to create fear of flu














See the entire PowerPoint here

To learn what’s behind the PowerPoint read:
Manipulating Flu Statistics and the Public